Too many carpet cleaning small businesses opt out of online marketing. Some believe it’s too time-consuming. Others fear it will be too expensive. But in this digital age, investing in online marketing has never been more essential to driving revenue.
But if you’re not marketing your carpet cleaning business online, you could be missing out on valuable opportunities. That’s true for both new and existing customers.
In this article, we’ll give you an overview of why you should invest in online marketing, as well as our top 5 online marketing tips that work particularly well for carpet cleaners.
Why You Should Market Online
If you’re not completely convinced that online marketing is a solid investment for your carpet cleaning business, consider these stats.
The Power of Google
97% of people use the internet when looking for local businesses. Not only that, but searches for local services have steadily been trending up in the last few years. This suggests customers will continue to go online when looking for local services, like carpet cleaning.
54% of the folks on social media actively use their social media accounts to research products and services. Sure, there’s plenty of other content on Facebook and Instagram, but the numbers don’t lie. There are potential customers there, too.
More Than a Website
Do you think just having a website for your small business is a complete digital marketing strategy? If so, you’re not alone. 92% of small business owners would agree with you.
Respectfully, we disagree.
While a website is an excellent foundation for digital marketing, it’s far from a complete strategy. However, consider how many small business owners believe that’s enough.
If you invest the time to take your strategy up a notch, your carpet cleaning business will really stand out.
5 Tips for Powerful Digital Marketing
There are several ways to approach online marketing for a small business. In this article, we’re focusing on options that are low- or no-cost and relatively easy to do on your own.
If you’re not sure where to begin, we can help. Here are 5 effective, practical tips to get you started.
1. Prioritize Social Media
Given the stat we included in the last section, this tip shouldn’t be surprising. Consumers pay attention to social media. You should, too.
But like your website, just having social media accounts isn’t enough. You need to have an active presence, too.
Begin by determining which social media network your target audience uses most often. Are they all on Facebook? Twitter? Instagram? You may have to make an educated guess, but that’s okay. You could also ask a few customers and see if there’s alignment in their answers.
Once you have an idea, focus on that one social media network to start.
While you can pay for posts, you don’t have to—especially not when you’re just getting started. But you should focus on content that your target audience will find helpful. Maybe share a couple of effective stain removal techniques. Or share information about how often homeowners should have their carpets cleaned. Or even offer a modest discount via social media.
As folks react to your posts, be sure to engage with them. That’s really what makes social media marketing effective.
2. Upgrade Your Website
We’ve mentioned a couple of times that a website by itself isn’t a digital marketing strategy. But make no mistake—you still need a website. It’s an essential part of marketing your business online.
Your website should represent your business—everything from your core values to the services you offer.
If your website feels a little outdated, it may be time to upgrade it. You can spend as little or as much as you want on this project. If you can afford it, we recommend working with a professional. You’ll get better results that way.
But if you can’t, just swapping out colors, fonts and images can make a big difference.
3. Collect Customer Reviews
Customer reviews are a fantastic way to give homeowners peace of mind about working with you. They make your business more credible and trustworthy.
If you don’t have any customer reviews to work with, all you have to do is ask. A simple email to recent customers is enough to get started. Plus, email has the benefit of being free.
You can (and should) also ask customers to complete Google reviews for your business.
When you’re ready to take things to the next level, consider working with an agency that specializes in customer surveys and reviews. While this comes with an expense, you’ll get much better insight into what your customers think about your services. And you can use that insight to make the customer experience even better.
4. Follow Up With Customers
Speaking of email, email marketing is an important element of any online marketing strategy for a small business. It’s also a great foundation for a full follow-up program.
Why do you need to follow up with customers? Because carpet cleaning is an ongoing need. Homeowners won’t just clean their carpets once. They’ll need to repeat the process periodically.
If you stay in touch with existing customers, providing them with valuable tips, promotional pricing, and ongoing customer service, you’ll be set up to get their business the next time they need their carpets cleaned.
5. Offer Add-On Services
Add-ons are extra services you offer customers who have already purchased a basic service. They’re a great way to improve revenue while providing value to your customers.
But that’s the trick. You should only offer add-on services if they genuinely benefit the homeowner.
If you try to get every customer to spring for upgraded services even when there’s no true need, you’ll get a reputation for being greedy and pushy. You don’t want that. Instead, simply offer the add-on. Explain its value and let the customer decide. You might offer the additional service at a “bundled price,” but beyond that, there’s no need to push.
How does this tie into digital marketing? Easy. Add-on services should be featured on your website. It should never be a secret that a customer can add an additional room to your services for a lower rate, for example.
Make sure your digital marketing includes this information. It’s an easy way to increase profits.
The Bottom Line
These online marketing tips can help your carpet cleaning business grow. Not only are they proven to work, but they’re also affordable.
Driving revenue through online marketing doesn’t have to be expensive, complex or time-consuming. There are things you can do right now, today, to begin.