1. Why should I market to my customers?

    For most local businesses, the majority of revenue comes from their repeat customers. But your customers are also being marketed to by both your local competitors and the newer national competitors. It is 7x less expensive to keep a customer than to acquire a new one. Marketing to your customers keeps your business top-of-mind and brings customers back sooner.

  2. How does Customer Lobby decide which customers to target?

    We created a complex algorithm that analyzes your customer data all the way down to an individual customer level. We use a variety of data sources and methods to clean and analyze your data to get a clear understanding of your customer base. We create and rank the probability that a particular customer will do business with you in the next 90 days. Based in part on that ranking and the likely amount they will spend with you if they come back, we determine which of your customers can be profitably marketed to. We then automatically reach out to those customers based on the budget you approved. Because we are integrated with your billing system, we automatically monitor your customer activity over the next 90 days to see which of the individuals we targeted actually did business.

  3. Why do you use postcards and not just emails?

    We send a postcard and then, a few days later, a reminder email to your targeted customers.

    While emails are less expensive than postcards:

    • Most local businesses have email addresses for less than 50% of their customers;

    • Commercial emails have an average open rate of less than 20%.

    That means that if you want to send a message that will be seen by more than 10% of your target audience, postcards are the most cost effective way to do it.

  4. Why are reviews important to my business?

    1. Over 86% of web users make decisions regarding local businesses based on customer reviews.

    2. Building a strong base of 5-star reviews protects your online reputation from any bad reviews you get in the future.

    3. Reviews improve the impact of all of your other marketing by converting prospects into customers 20-40% more often.

    4. In competitive markets, reviews are often the deciding factor for potential customers.

    5. Reviews are a top 5 search ranking factor for Google and other search engines in ranking local businesses websites.

  5. Do reviews impact the search ranking of my company’s website?

    Absolutely! Online customer reviews are a Top 5 search ranking factor for local businesses.Local SEO is a complex process but building a strong, multi-site base of excellent customer reviews using Customer Lobby is easy. Customer Lobby’s review software automatically builds your review quantity, velocity and diversity. By generating and syndicating reviews for your business to all major review sites, Customer Lobby maximizes the SEO benefit for your business.

  6. Are all reviews published?

    Through our review management process, you have the opportunity to request the withdrawal of a review, comment on a review, or challenge a review before it is published if you believe it violates our publishing policy.

    Typically, reviews are published within 10 days of submission that: (i) meet our publishing policy; (ii) are from an actual customer of the business they are reviewing and; (iii) are written about a customer experience they had within the last 12 months. However, Customer Lobby reserves the right to remove any review at its discretion.

  7. What is your privacy and confidentiality policy?

    Our policy is simple and effective. We will not sell, rent or trade your or your customers’ personal information. Period. Read more about our privacy policy and our data security and confidentiality policy.