Why Knowing Your Client Churn Rate Is Important to Your Business
Understanding churn rate meaning is like conducting a wellness check for your business. Think of customer churn as one of its vital signs. Your churn rate affects almost every aspect of your business. It shows how well you retain your customers and where you may be losing them. This is critical information for home services […]
Why Marketing to Existing Customers Boosts Revenue for Plumbing, HVAC, and Electrical Companies
Did you know it’s 5-25x more expensive to get a new customer than it is to keep an existing one? On top of that, you’re 60-70% more likely to sell to an existing customer vs. the 5-20% likelihood of selling to a new prospect. It’s easy to get caught up in the idea of attracting […]
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