Rarely does one have a retail experience this favorable. First, the product is first rate. I can't say enough about the Pedego Ridge Rider I bought, just an amazing e-bike at this price point. Second, to have customer service that is also outstanding is just amazing. The owners are genuine, knowledgable, and do everything in their power to give the customer a positive experience. Third, try an electric bike by Pedego, they're truly an amazing experience.