Iron fitting
I went to Club Champion fairly ignorant of club technology and the importance of a good fit. Prior to my experience I thought you demo'd some clubs and bought the ones you like from the pro shop. Well, I was wrong.
Chris, at CC in Grand Rapids was both knowledgeable and helpful. The number of shaft/ head combinations I tried was not only fun, but also so satisfying to know that I'm getting the clubs that will work best for me. If you're thinking about new clubs, go to Club Champion. I'm going back for a driver.