Exceptional customer service. Very personable. Can get all golf nerdy for those of us who are also golf nerds! But can keep it simple for those who are not. Does not try to sell any particular brand, and also recognizes the importance to "feel" and "confidence" in addition to statistics when fitting. Answered all my questions. No longer will I get "fit" at other box stores. I will only get fitted here from now on. I will for sure refer my golf buddies to Club Champion.