I work in the customer experience industry, measuring, predicting and improving customer satisfaction scores. The only constructive criticism I can give RockAuto is to make the comment section more visible and to tell more of the story about the company. Yeah, I know this is a no nonsense website (great btw) yet customers want to have a relationship with the company they love.

Interesting enough I was recently in a major chain automotive parts store asking about price matching and the salesperson behind the counter shook his head and asked "Did you get that price from RockAuto?" Why no I thought but thanks for the suggestion! Since that time I have purchased a Radiator and Power Steering pump for my 02 Grand Cherokee and a fuel pump for my 79 FJ40, and I am just getting started. Thanks un-named chain auto parts store for the recommendation!