I enjoyed the club fitting process. The pro was very welcoming and willing to work with me on what I wanted my end goal to be while offering me other options as well. The process is very well organized from start to finish, and I appreciate that I am not blocked into only testing the golf shafts that the manufacturer offers. This was a great experience, and I believe that I am getting what I wanted at the end of the day. The "Pure" process is intriguing to me and gives me the comfort that someone didn't just pop in a new shaft.