Definitely worth the investment
The fitting experience follows the basic flow of hitting your own clubs to analyze your swing and to identify the "areas of improvement" in your swing / ball flight through an explanation of the data, and then identifying the best fit. I think the explanation of the data is key in having your honestly assess your swing (e.g. club head speed / ball speed / launch angle) and fit the right fit. Alex takes the time to explain the steps and give you different options to try to find you the best fit - would definitely work with him again.