As a golfer of 25 years (10 handicap) you can get comfortable and "assume" you are getting the best advice or service. Today I had my BEST club fitting experience of my life (irons) and I can't wait to watch my handicap drop b/c of it. Alex (Club Champion) was very professional, extraordinarily knowledgeable, and most important of all, someone who cared about my golf needs/goals and trying help me achieve them. Alex was also so personable and made me feel like a tour professional. My appointment was supposed to be 90 minutes but we went over 2 hours. We took breaks; we analyzed all the data; and I left feeling that I had the best irons (head, shaft, grips) for me. They have 1000's of combinations and it was all about me and my swing (NOT trying to sell a specific club or brand). I was in this position today b/c a little over a year ago I bought "irons" from a manufacturer demo day (after over a month of research) and that was a disaster. My "Club Champion" irons and experience was 1,000,000 times better and I can't wait to see the results. I am writing this review b/c the experience was sooooooo good and also to help whoever reads this to make the correct decision and visit your Club Champion for whatever your golf needs might be. Mark