This is the second time I got fitted at Club Champion and each time Alex had me hit my old club and identified data points that needed to increase or decrease and as I swung different shafts and clubs we see those data points going in the direction Alex identified, at the end I chose the club that made those specific increases. You have to trust the process and ignore brand loyalty. In each case the clubs I choose improved my game. I will never buy any golf clubs without using Club Champion.