I really like the methodology of finding the right aspects of the total club. It's a data-based approach, using every swing and measuring along the way. Sure there is a personal preference for how the club head looks, and the grip as well.
But the rest of it is guess-work removed. The science behind Club Champion takes all the variability out of the equipment - something I never could have done a big box store. It's a premium service, but worth every penny.