Alex guided me through an in-depth review of equipment options based on my likes and preferences. She helped differentiate shaft and club head options and narrowed the focus to products that are appropriate for my game. Once we found the proper shaft, it was easy to fine turn the iron selection. The Trackman data was extremely helpful and allowed me to see my tendencies. I have been fitted a number of times but have never had the vast choices and detailed information that Club Champion provides. I highly recommend.