Eric took the time to anwer my questions. He explained why and what we were doing as the process of selecting a shaft/club head to match my swing. I never felt rushed he was very patient with me. After 3.5 hours of hitting golf $@!#% I picked up the 6 iron fitted for me and it felt like I had that 6 iron in my bag for years. At the end I tested my 2 current putters and Eric was able to tell me which if the 2 was better suited for my putting stroke. I left my fitting feeling no pressure to buy clubs from them. I needed time to process what was recommended for me. The next day Eric gave me a call. He answered questions I had. For me going in and understanding the process took all surprises out of the experience. I may have spent more $$$ however I feel that my clubs are 100% optimized to my swing.