From the initial "Hello", talking with Jason was like talking to someone I have known for years. He spent time getting to know me, my golf "game" and telling me what to expect during the fitting. He asked very pertinent questions and was very patient with my questions. I am an engineer by degree so the science and the math is very interesting and Jason did an incredible job explaining it all. My initial intent was to get a custom driver only, get the specs for an iron set to be purchased later and I had not intention of upgrading my putter. I left the fitting with Jason with an order for a custom driver, a custom set of irons and a new putter. That was not a result of any pressure sales pitch, rather it was a very matter of fact review of the data and math. It is not inexpensive but at 57 years of age, it was worth buying a set of clubs that I will likely use for the rest of my golfing life. I highly recommend a custom fitting and if you are using the Nashville store, I highly recommend asking for Jason. When my wife is ready for her custom fitting, I assure you, we will ask for Jason.