Very knowledgeable and honest
Joel Norwood did a great job and did not waste my time or try to sell me equipment I did not need. In a three club long game fitting the only thing we identified that made a difference was a new driver shaft and he did not try to push me to make additional upgrades.
My only criticism of Club Champion is that the prices for the builds tend to be high but I suppose if you want to pay for the perfect fit then there are costs associated with that. Many times you can save a significant amount of money by doing your own build and sacrificing a very small amount of performance but that is a personal decision.