I'm new to golf, and have done a substantial amount of reading on different fitting companies and the pros/cons. I can honestly say, after my experience with Club Champion, I knew I picked the right fitting company. I had read testimonials about getting distance improvements of 40+ yards on average, shaving X amount of strokes per round, etc. I figured they were mostly clever marketing propaganda... boy, was I wrong. I could not BELIEVE the difference fitting into the right clubs (mainly shafts) did for my game. Watching my flight patterns, closed dispersion, and mainly the improved 'feel' of making contact with an appropriately fitted club is a game changer for me. Club Champion fitter (Mitch, Denver CO) was extremely easy to work with, and made my experience as enjoyable as one could have been. Mitch is immensely knowledgeable, as he's been in the fitting industry for over a decade, and was very articulate in explaining the important factors in club fitting. Highly recommend Club Champion over popular fitters like GolfTEC, Golf galaxy, PGA Tour store. Thank me later.