I have been fit for golf club several times in my life, and I can honestly say that this was the single best experience. Hiroshi and his team book 3+ hrs with you to get your fitting right. They are just as happy to let you know that your current clubs are the "optimal" choice for you as they are to try to find a better solution. They did not push the more expensive brands. As a matter of fact the "optimal" clubs were almost 1/3 of the price of the most expensive irons we tried!!!