I think they have an extraordinary understanding of their customers' needs, and they are very resourceful in filling those needs.
I have done some business with Home Theatre Concepts before, and recently I went to them for recommendations on a new theater room within a budget. And, they were able to provide a solution that exceeded all of my needs for my budget number.
They primarily did an equipment selection and provided guidance on how to connect the system. I am a kind of do-it-yourself person, and they were willing to partner with me to complete a do-it-yourself job, and I think that is kind of rare.