My full bag fitting with Alex Work was tremendous. Alex reviewed my objectives and explained the key data we'd be looking at to evaluate equipment to maximize my potential in each aspect of the game. We then spent 4 1/2 of the scheduled 3 1/2 hours, and I hit 280+ $@!#% zeroing in on the best-performing choices. The variety of heads and shafts Alex had me try was incredible, but always testing for a purpose and comparing results. Net result? Taylor Made, Callaway, Srixon and Cleveland are all represented in my new bag ... Regular flex graphite shafts (versus Stiff steel before) ... and a different grip. Measured results look like 25+ yards off the tee, and 10-15+ through the rest of the bag. I can't wait to take it all to the course. Alex is personable, incredibly knowledgeable, listens carefully and is fantastic to work with ... I only wish I had done this several years ago.