I went into this fitting not entirely sure what to expect. I wasn't convinced that club fitting was going to be worth the price but man was I wrong. it started off hitting my own clubs then looking at the data using different shafts to determined which one fit best for me. then changing heads with the shafts that worked to determine what the best combination was. I had Robert Simmons as my fitter and he was incredible. At the beginning of the fitting we talked about my budget for the day and admittedly it was on the low end of what a custom set of clubs would run. Robert took this into consideration when selecting shafts and heads for me. He was knowledgeable enough to know which head manufacturers carried which shafts without an up charge. He stuck to those combinations to make sure that the time I spent there was worth it for me and for him. By the end of the session i was completely convinced that the equipment does in fact matter and the data proves it. With the correct equipment in my hands I increased my yardage by about 15 yards and decreased the spray. I am very happy with the service and will be recommending this to all of my golf buddies that are on the fence. Five stars no doubt!