I have bought golf clubs on many occasions from different outlets. I used to believe that a fitting was a fitting as such I would go with free fittings at big box stores. However, I never realized that those places had different company reps doing the fitting for you. Then I tried Club Champion and never looked back. It was slightly more expensive but you get a much better fitting experience with many more options. Roger Paiz at the Chicago store is phenomenal and very knowledgeable. He thinks outside the box and made the best options for my game. I would (and have) recommend Club Champion to anyone serious about improving their equipment and game!!