I like to support Veteran owned businesses. Chris (owner of Indepth) was referred to me by a guy that is obsessed with his vehicle. My friend said Chris is the best in the valley & the lifetime warranty is a steal (after 7 years of first hand experience). I bought a new vehicle & typically wash them once a year whether they need it or not. I also tend to drive where branches leave tattoos on my previous vehicles so decided to pony up for the ceramic coating. Time will tell but so far so good