I bought the side sleeper pillow because it was the first I had seen that is designed for that purpose. The product itself feels great and soft to the touch. It has taken a little bit of getting used to, but a couple weeks in I am really enjoying the pillow. I appreciate the ethical manufacturing of the product but feel $150 is a bit much for a pillow that is not washable and therefore I am not sure how long it will last. I would like to see better solutions for pillow covers that contour to the shape of the pillow. Overall I am happy with it.