A1 Factory Direct is a local business. I went down to their showroom and the salesman was very warm and friendly. He took the time to show me a wide selection of products and let me pick out what I wanted. I placed the order and decided to do the installation myself. A1 Factory Direct had more than fair prices. When I got the product I was very pleased with the quality. I installed it and everything the flooring looks great! I would recommend the store and would use them again.