After 20+ years of using Climate Magic it is difficult for me to make an honest comparison of them with other companies. However, I can say that prior to using them I had used 3 or 4 other companies, and I always came away feeling that I was being taken advantage of, or that the technicians didn't really know what they were doing. I have never felt that way with Climate Magic. They are honest, dependable, on time and professional. When compared to TV ads they seem pricey, but I don't know that to be fact, and you get what you pay for!