We have very few resources to do marketing inside our executive programs. We decided to use WSI because we needed a substantial boost in marketing communication in the short term, as well as website optimization.

This is the second year we have been using WSI. The experience has been good. Any dissatisfaction we have had is about us not being fully prepared to leverage what they offer.

I would tell potential clients of WSI to have a clear, explicit intention in mind and take advantage of the marketing communication they offer. Also, be prepared to put time into it, specifically for long-term results.