Don't expect results
3/26/2015:
Day 3 of no results from Local Splash, On Their Own Tracking on The Dashboard.
Local Splash promises much, but end result is a lot of lip service and pointing fingers. When asked to correct and get updates there were no answers, just "we are working on it".
The last updated information is from November 19 2014 (and we are 4 months past that).
If you are thinking about using Local Splash - be aware you need to call them daily or your account will not be looked at - ever.
From the questionable tracking they do provide: Of the "search terms" they are doing, we have 1st page ranking on 2 or 3; most are placement after placement 10: 15, 37, 60, 65 etc - I don't know where these fall all I know as you will get very little action from it.