first off—the price is so much lower. Even though I have high-deductible insurance they put me on the payment sliding scale so I can afford to go to the dentist again. Yay!!!
Second— the lobby and dental area are really modern and clean, nice furniture, warm lighting, a fireplace, and then in the treatment area everything is clean and the staff are professional and certified (their certificates are on the walls).
Third—everyone seems friendly from the front desk to the dental desk to the treatment room. Nice music. Pleasat small talk, they explain everything before they do.