I had to peek through many other complicated, unappealing sites before I landed on Blue Bee. If you ever think that the beauty and simplicity of the site doesn't matter, think again! When I landed on Blue Bee, I loved the name and the look of the site and was able to get the information I needed easily as the interface is so simple. Then, I got a few calls from the Customer Service people to follow-up on questions and everyone was smart, friendly, and easy to work with. The site is just an expression of the company and Blue Bee makes that clear.