I went online and in the search Heirloom Oriental Rug Cleaning showed up in the results. I was persuaded by them after reading everything about them on their website because they guaranteed that they would be able to remove the pet odor from the my wool oriental rug. Also, when I talked with them they explained their process to me and provide me with all the information that I would need going forward. In addition to everything I had the option to either have them pick up my rug or I could drop it off to them myself, and I decided to do the latter. I also felt like their prices were on target. Overall, I had a good experience with Heirloom Oriental Rug Cleaning.