To stay in touch with their customers, Capital Plumbing & Heating sent out emails and quarterly newsletters. But they struggled to determine which customers to focus their outreach on, and also didn’t know know the best times to reach out. Plus, they had difficulty measuring the impact of their outreach, and were missing visibility into key metrics about their Customers.
Gregg, the owner, knew he had to incorporate a better system for staying top-of-mind with his customers, as well as adopt better reporting practices. So, he decided to join Customer Lobby.