You see it when you walk in the door. "FREE 5/10 YEAR PROTECTION PLAN." You see it on their brochures. "FREE 5/10 YEAR PROTECTION PLAN." You see it on every Sales persons' business card. "HOME OF THE FREE 5/10 YEAR PROTECTION PLAN." You hear it on their radio ads. "FREE 5/10 YEAR PROTECTION PLAN." The only problem is, it isn't really free. Allow me to give you the perfect scenario. My wife and I went to Dick Van Dyke to look for a dryer. Our sales person was helpful and courteous. As part of his effort to sell us then and there, he promoted the "FREE 5/10 Year protection plan. We decided to do some comparison shopping at competitors. That same evening we found the identical dryer at a competitor for $58 less as well as free delivery and haul away(an additional savings of $45.) When I called our Dick Van Dyke sales person the next day and asked if they would match the competitors offer, we would told "Yes, but we would not get the FREE 5/10 YEAR PROTECTION PPLAN." I asked how I lost something that was supposedly free. The answer: It's only free if you pay our listed price for the dryer. Now if you want this "free" item, you will need to pay $95. Two telephone calls from me to Dennis Reiking, the company President, were not returned. So you see, IT REALLY ISN'T FREE, it is simply built into the price.