The product is top-notch, you'd be hard pressed to get better product anywhere else. That said, you do pay for what you get, but it's absolutely worth it. The sales staff is always so warm and welcoming. I remember the first couple times I went in, they knew my name without having to look it up. You can really tell they care about you as a patient, not as a walking dollar sign. The staff is also very knowledgable about what they are selling, and you never feel like you are bothering them asking lots of questions about which medicine might be best for your ailment.