I am confused by the name change. I understand what Claro means in Spanish, Clear but just the name leaves you hanging, wanting more clarification as to what Claro is actually referring to. Does it mean a Clear Pool ? Many times a name is tied to an industry like cement or car detailing and yes to pools. Seems like the name should be Claro Pool Service or something along those lines. The one thing you do not want to do is to confuse the customer. So make the name short, understandable and easy to remember.