Gold 2 Cash Exchange beat out two local jewelry stores that were buying gold. I know because I took my gold to each and Gold 2 Cash beat them both out by $90. Steve and his help were friendly and expert, using high-tech tools to verify your gold and give you cash on the spot. It was an enjoyable process and I'd recommend them to anyone. These guys definitely pay top dollar in Orlando. Also, they have a referral program where they'll give you part of what they sell as long as you send business their way. Check them out.