Local Search Research highlights Customer Lobby

Berkeley, CA — July 26, 2010 — Customer Lobby was featured in a new white paper released by Tom Crandell today entitled, "Geotargeting: Local Search Best Practices for National Brands." Crandell evaluates the impact and challenges that local business brands face with customer reviews and offers a comprehensive plan of engagement. Crandell recommends Customer Lobby as the means to proactively generate customer reviews.

The white paper examines the benefits of generating local business reviews. Crandell says reviews: Fortify an equitable brand reputation; Increase conversions to generate more business and sales revenue; Dilute the actions of disgruntled employees and bitter competitors; and Provide a competitive edge overall.

Addressing this, Crandell proclaims, "One of the leaders is Customer Lobby. Customer Lobby is a rapidly advancing business review management technology and currently provides this value-added service to over 200 industries that rely on local customers and word-of-mouth.... Customer Lobby has several innovative ways to help businesses get reviews including its phone-based review service called Customer Call and several online review invitation options."

"Tom Crandell's research and analysis is one of the finest we've seen regarding the utilization of user-generated content for local business," says Bobby Valentine, Marketing Manager at Customer Lobby. "We are really pleased to be considered a key component of its comprehensive message. Crandell's analysis of the spectrum of customer review-related issues, from generation and response to monitoring and brand management, is a thorough overview and a great compass for any service business owner."

About Customer Lobby
Customer Lobby is the leading customer reviews solution provider focused on service businesses. Customer Lobby's quality guarantees and dispute resolution services are unique and critical features for the 200 industries it serves. Customer Lobby's solution enables businesses to get, manage and publish customer reviews. For more information, contact us at 866-718-9549 or www.customerlobby.com.