Impact Study: 15% More New Clients

Berkeley, CA — June 5, 2009 — An independent analysis of the impact of customer reviews found that adding customer reviews to a web site resulted in 15.1% more customers. The study was conducted by Web Video Vision, a leading Social media marketing, web site and video production firm that offers its clients a broad range of digital outsourcing services.

The study reviewed the impact of Customer Lobby's Reviews Solution on behalf of a leading cabinet hardware supply company. The study found a 15.1% increase in the conversion rate in the 30 days after adding Customer Lobby's Reviews Solution to the web site as compared to the 30 days prior. In this study, conversion rate was defined as the number of customers in a period divided by the total number of web site visitors in that period.

"We worked with Customer Lobby to test their solution and were pleased with the impact of customer reviews on our client's web site," noted Julian White, President of Web Video Vision.

"The results that Web Video Vision found in their test are similar to the results that we have seen with our other customers," said Ted Paff, President of Customer Lobby. "People are increasingly turning to online customer reviews to help them make decisions. A recent report from Opinion Research Corporation found that 84% said that reviews influenced their decision on whether or not to purchase a service. It is gratifying to be able to help businesses get new customers by using comments from their existing satisfied customers."

About Customer Lobby
Customer Lobby is the leading customer reviews solution provider focused on service businesses. Customer Lobby's quality guarantees and dispute resolution services are unique and critical features for the 200 industries it serves. Customer Lobby's solution enables businesses to get, manage and publish customer reviews. For more information, contact us at 866-718-9549 or www.customerlobby.com.