Independent Audit: Hosted Reviews Generate 22% More Qualified Leads than Testimonials

Berkeley, CA — February 16, 2009 — An independent test of Customer Lobby's reviews solution found a 22% increase in the number of leads resulting from a web page that featured verified customer reviews when compared to a web page with testimonials. The study was conducted by Hanapin Marketing, a leading internet and search marketing firm. The analysis focused on the impact of verified customer reviews on a web page that was intended to generate leads. Over a 4-month period, the number of leads as a percentage of total web page visitors was tracked. The addition of a button that linked to the company's reviews increased the number of leads by 22.4%.

"We are always looking for ways to help our clients get more leads and more customers," noted Pat East, President of Hanapin Marketing. "We put Customer Lobby's reviews solution to the test and are very pleased with the results. In this instance, our client was a business consultant that had testimonials on the web page that we tested against the reviews hosted by Customer Lobby. The web page with the independent reviews performed 22% better than the page with testimonials only."

Ted Paff, President of Customer Lobby, was very happy with Hanapin's analysis as well as the results for their client. "We have known anecdotally that independently hosted reviews have a significant impact on generating new customers but having third-party monitored data is great validation," Paff said. "Working with Hanapin Marketing to test our solution was a fantastic experience. As publishers of both the PPC Hero and SEO Boy blogs, Hanapin is a recognized thought leader in the search marketing business."

About Customer Lobby
Customer Lobby is the leading customer reviews solution provider focused on service businesses. Customer Lobby's quality guarantees and dispute resolution services are unique and critical features for the 200 industries it serves. Customer Lobby's solution enables businesses to get, manage and publish customer reviews. For more information, contact us at 866-718-9549 or www.customerlobby.com.

About Hanapin Marketing
Hanapin Marketing is a Bloomington, Indiana based internet and search marketing firm that develops results-driven websites and search marketing campaigns. With a staff of search engine and web development specialists, they specialize in custom website development, search engine optimization and paid search advertising programs (pay per click).