Common Misconceptions About Reviews

Click on a Common Misconception below to read more!

1. I don’t get business from my web site.
2. All of our new clients come from referrals.
3. We don’t want more business.
4. We already have testimonials on our web site.
5. I can link to a free review site like Yahoo! or City Search.
6. Customer reviews are too much work.
7. Negative reviews are a problem.

Common Misconception #1: I don’t get business from my web site.

Prior to selecting a business, service or vendor, over 92% of U.S. adult Internet users research online. Even if your web site doesn’t “close the sale”, potential customers use it to make a decision to either follow up with your company or look for other options. And other options are just a click away.

Customer reviews accessible from your web site increase your new customer acquisition from those who were “just looking” by 20-87%. The more time they spend reading your reviews, the less time they will spend looking for other options.
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Common Misconception #2: All of our new clients come from referrals.

People often ask their friends “who/what would you recommend?” It would be great if they got one suggestion (your company) and stopped looking – but they don’t. Even if you get 100% of your new business from referrals, potential customers still go to your web site plus a couple of others before deciding to take the next step.

Customer reviews let you capture more of the referrals you never knew you had.
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Common Misconception #3: We don’t want more business.

If you don’t want more business, you want better business – customers that utilize a broader range of your services/capabilities/products. You also want to keep the customers you have.

Customer reviews increase customer loyalty by 18% and enable your company to premium price its services and products. Customers are willing to pay a 20-99% premium to companies with excellent reviews.
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Common Misconception #4: We already have testimonials on our web site.

What is the difference between testimonials and customer reviews? Credibility and results. Readers assume testimonials are cherry-picked or made-up comments from some time in the past that are not representative of your current customers views. Customer reviews that are hosted by a 3rd party and give the opportunity for all customers to publish their comments create results.

Customer reviews increase your conversion from web site visitor to new customer by 20-50%.
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Common Misconception #5: I can link to a free review site like Yahoo! or City Search.

Linking to a free review site can be dangerous because anyone (for example, a competitor, disgruntled employee, etc.) can write anything. Even worse, you may not get reviews on a regular basis because free web sites don’t have effective tools to help you collect reviews. Without current reviews, readers may wonder – “is this company even still in business?”

By using Customer Lobby’s products and services, your company is guaranteed to have new customer reviews every month. We do the work to generate your reviews. Learn how.
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Common Misconception #6: Customer reviews are too much work.

Customer Lobby’s products and services allow you to automate the collection and management of your customer reviews. Let us do the work!

Dread updating your web site? Customer reviews are a way of creating and maintaining fresh content without having to update your web pages!
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Common Misconception #7: Negative reviews are a problem.

Although positive customer reviews outnumber negative reviews across the Internet 7-to-1, negative reviews and criticisms create one of the best marketing opportunities available for any business (read more).
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